Every Customer is Different. Why Price Them The Same?
Relay uses hyper-responsive AI to dynamically adjust your store's pricing in real-time. Transform browsing behavior, purchase history, and engagement into revenue growth. Currently in closed beta with lifetime discounts.
We'll auto‑apply 10% off because this user visited 3× in the last 24 hours.


Free shipping unlocked — returning customer and cart value over $75.
Static Pricing Is Broken. Make Every Price Contextual.
Static Pricing Is So 2020
Not everyone needs a 10% off. And some customers could benefit from a custom bundle.
Sitewide promos train customers to wait and cut into profit. Some customers need it, and some are better off without it.
Spreadsheet rules and brittle automations cant keep up across catalogs, countries, and channels — and they break the moment campaigns or demand shift.
Real-Time Pricing = Future
Relay listens to time-on-page, repeat visits, ROAS, location and more — then computes the right, on-brand price for the moment.
Define floors/ceilings, MAP, min margin and collection rules. Relay never violates constraints, protecting brand equity and contribution margin.
Auto-apply at checkout, A/B price experiments and clear lift reporting — so you can iterate quickly and scale what works.
How It Works
Turn every visitor into a high-value customer. Our AI-powered pricing engine adapts to each shopper's willingness to pay — automatically increasing your revenue without sacrificing brand integrity.
Plug & Play Setup
Install Relay with a single line of code. Our lightweight SDK adds zero latency to your store - no developer headaches, no performance tradeoffs.
Smart Signal Capture
We analyze purchase intent signals - browsing behavior, traffic source, device type, and timing - while maintaining 100% GDPR compliance and customer privacy.
Profit-Optimized Pricing
Our AI engine calculates personalized prices in milliseconds, automatically boosting your AOV and conversion rates while protecting your margins.